The mark consists of The words "Est. 1994 CHEEKS SAUCE BBQ." "Est. 1994" is above the word "CHEEKS" in a much smaller font than "CHEEKS" and is right justified. The words "CHEEKS" and "SAUCE" are in a much larger font of approximately the same size, horizontally aligned, with the word "CHEEKS" above the word "SAUCE", both of equal width. The abbreviation "BBQ" appears below the word "SAUCE," left justified, in a slightly larger font than "Ext. 1994." The double capital letter "E" in "CHEEKS" is stylized thus: The center bar of the first "E" extends continuously through the stem of the second "E" to form the center bar of the second "E" (the "Continuous Bar"). The second "E" and the Continuous Bar are in a lighter contrast than the rest of the mark suggesting a stylized barbeque fork or spatula.