The mark consists of the symbol is in black and white and resembles a chipmunk panning its head 45 degrees to the right. The animal has 2 ears in the shape of ellipses, it's left eye is not visible and its right eye resembles that of a waterdrop turned 100 degrees to the right and contains a white dot within it. Its face is predominantly white, the facial features are in black. The white is enclosed by black borders that further refine its features. There is a neck that extends from the head, it is short and is cut off before touching the letters underneath. Under the chipmunk symbol lies bolded letters in large font, tilting to the right slightly and spells out the "CHIPPY" in all caps and black. The word is wider than the symbol above it and takes about 20% of the overall image.