Banking services, financial consulting, insurance services, electronic funds transfer, and financial analysis; full service banking services and online banking services provided via the Internet, namely, provision of savings accounts, checking accounts, money market accounts and certificates of deposit; Consumer and commercial lending services, namely, providing mortgage loans, student loans, small business loans, real estate loans, home equity loans, home equity lines of credit; merchant accounts and merchant services in the nature of payment transaction processing services and merchant banking and investment services; Financial investment services, namely, retirement financial planning; credit and debit card services in the nature of issuing of credit and debit cards through a third party provider; providing electronic processing of credit card transactions and electronic payments via a global computer network; financial services for legal practices and professional services firms, namely, financial planning about loan affordability, financial assessment of cash flow projections, financial valuation of business inventories, and financial research and analysis about the quality of business data; financial consulting; financial services, namely, wealth management services