The mark consists of The image spells out the word INdVdUAL. A large, uppercase, red bubble letter "I" followed by white, uppercase, bubble-lettering of the letters "N, V, U, A, L." These letters are outlined in black excluding the letter "I." In between the "N" and "V" and "V" and "U" are large, lowercase, bubble letter "d" outlined by black. Inside each "d" are three yellow squares running down vertically from the top of the "d.".