The mark consists of the word ARTERNA using the Bodoni 72 Smallcaps typeface, regular font, with the leading A and the trailing A font size larger than the other letters in the word by a ratio of 1.5:1. The word ARTERNA is underlined. Beneath the underline are the words TRANSCENDENT. EVOCATIVE. RENOWNED. with a period following each word, with all letters and periods using the Bodoni 72 Book typeface, regular font. These three words and the punctuation use a font size ratio of 1:7.29 vs. the word ArternA. All letters, the underline, and the punctuation are beveled and embossed, and appear in the color(s) Photoshop gradient green 15 with the color yellow at one end of the gradient, and green at the other. All letters and punctuation are outlined with a thin, dark blue stroke. The underline is outlined with a thin black stroke. The word ArternA has a black drop shadow with an opacity of 40%. The underline has a green (Ps HKS 56Z) drop shadow with an opacity of 35%. The words TRANSCENDENT. EVOCATIVE. RENOWNED. have a black drop shadow with an opacity of 60%. The background is meant to be transparent.