The mark consists of a blue square outline in a right angle at the top left corner and framing the word "Amul" in red over the word "Taaza" in blue, above a blue line with the translation of same below, above a blue wave and two blue droplets to the left with the words "3.25% FAT WHOLE MILK" in white letters. To the right is a cartoon of a girl outlined in black, with pink cheeks and tan skin, her hair is blue in a high ponytail with a white bow with red polka dots. The girl holds a white tray of four glasses of milk in her hands, a red bracelet is on her left wrist, she has a white dress with red polka dots on, red shoes and white socks. To her right are curved blue lines from the top right down to the bottom left of the blue square, three blue glasses of liquid are in the center of the bottom with two blue outlined droplets on either side, above a blue wave and border with "1 GAL (3.78 L)" in white letters.