The mark consists of The SWING design encapsulates the dynamic and elegant nature of golf, creating a visual identity that resonates with both the essence of the sport and the style conscious golfer. The word SWING is green, and all capital letters of various sizes and fonts are represented in a curved layout. The design's key element, the stylized letter "I" formed representing a golf tee. On top of the letter "I" is a black and white golf ball being struck by a black and white golf club, captures the pivotal moment of the golf swing. The green brushstroke circle represents the motion of the swing of the golf club, evoking a sense of movement and continuity, much like the fluidity of a perfect swing. This choice of design not only connects with the natural elements of the game but also conveys a sense of inclusivity and community within the golfing world. This imagery symbolizes the core experience of golf and reflects the brand's commitment to enhancing that experience through our apparel, sporting goods and novelty items.