The mark consists of An aggressive yellowfin tuna with blue, black, yellow, white, and turquoise stripes inside a turquoise circle with blue waves and dark blue mountains in the background. Above the tuna are the words "Yellowfin Gaff Co." in yellow font. Underneath the tuna is the word "Hawaii" also in yellow font. On either side of the tuna are black fishing gaffs. All with a turquoise circular background and black circular ring.