The mark consists of The letters "S" and "N," with the leftmost line in the letter "N" forming the bottom curve of the letter "S." The letter "N" is depicted at a rightward angle, and the tip of the rightmost line in the letter "N" features a design consisting of three leaves to create the appearance of a plant or tree branch. This lettering is contained within a broken circle which is incomplete on its right side, with the rightmost line of the "N" protruding through the empty space in the circle. This design appears above the word "SIMPLEE," which is depicted in large, bolded capitals. Below the word "SIMPLEE," the word "NATURAL" appears in a smaller font, centered beneath the letters "MPL" in the word "SIMPLEE," with horizontal lines placed on each side of the word "NATURAL" and underneath the letters "SI" and "EE" in the word "SIMPLEE".