Entertainment services, namely, providing on-line, non-downloadable virtual goods (namely of alcoholic beverages, sparking wine, still wines, fortified wine, liquors, beers, non-alcoholic beverages, glasses, drinking containers and barware), animated and non-animated digital packaging for the display of such virtual goods, for use in virtual and online environments created for entertainment purposes; Entertainment services in the form of online shops selling alcoholic and non-alcoholic beverages, restaurants and bars; Virtual, augmented and mixed reality game services in the form of providing animated and non-animated virtual alcoholic beverages, sparking wine, still wines, fortified wine, liquors, beers, non-alcoholic beverages, glasses, drinking containers and barware; Virtual, augmented and mixed reality game services in the form of restaurants and bars, including providing restaurant and bar-themed avatars, and online shops selling alcoholic and non-alcoholic beverages; Multimedia publishing of video game software in the field of virtual goods, namely of alcoholic beverages, sparking wine, still wines, fortified wine, liquors, beers, non-alcoholic beverages, glasses, drinking containers and barware; Multimedia publishing of video game software in the field of online shops selling alcoholic and non-alcoholic beverages, restaurants and bars.