Providing an online marketplace for buyers and sellers of downloadable virtual goods (namely of alcoholic beverages, sparking wine, still wines, fortified wine, liquors, beers, non-alcoholic beverages, glasses, drinking containers and barware) authenticated by non-fungible tokens (NFTs) for use in virtual environments; Providing an online marketplace for buyers and sellers of non-downloadable virtual goods (namely of alcoholic beverages, sparking wine, still wines, fortified wine, liquors, beers, non-alcoholic beverages, glasses, drinking containers and barware) that may be purchased in virtual, mixed or augmented reality shops, bars and restaurants; Arranging of contracts for others relating to the sale of services and goods, namely virtual alcoholic beverages, sparking wine, still wines, fortified wine, liquors, beers, non-alcoholic beverages, glasses, drinking containers and barware; Advertising, marketing and promotion services from a computer network or the internet of virtual goods (namely of alcoholic beverages, sparking wine, still wines, fortified wine, liquors, beers, non-alcoholic beverages, glasses, drinking containers and barware), animated and non-animated digital packaging for the display of such virtual goods, online shops selling alcoholic and non-alcoholic beverages, restaurants and bars; Conducting, arranging and organizing interactive virtual auctions and trade show exhibitions online in connection with downloadable and non-downloadable virtual goods (namely of alcoholic beverages, sparking wine, still wines, fortified wine, liquors, beers, non-alcoholic beverages, glasses, drinking containers and barware), animated and non-animated digital packaging for the display of such virtual goods, online shops selling alcoholic and non-alcoholic beverages, restaurants and bars.