Business administration of customer loyalty program; administration of a customer loyalty program which provides members with free or discounted accommodations and travel-related awards, goods, services, and experiences; business administration of customer incentive programs; administration of a customer incentive program which provides members with free or discounted accommodations and travel-related awards, goods, services, and experiences; promoting hotel, resort, travel, and vacation services through a customer loyalty program; promoting hotel, resort, travel, and vacation services through a customer incentive program; customer loyalty services for commercial, promotional and/or advertising purposes; customer incentive program services, namely, management of incentive awards programs to promote hotel, resort, airline, car rental, travel, and vacation services of others