The mark consists of the word THE in yellow letters surrounded by a white outline. To the right of that is a yellow sombrero outlined in white with a white squiggly line through it and a yellow mustache outlined in white below it. Beneath that is the word BURRITO in the same yellow font outlined in white. The O in BURRITO is a silver factory style bolt outlined in white. Then the word FACTORY in the same yellow font outlined in white. The O in FACTORY is a silver, factory style bolt outlined in white. Beneath that are the words AUTHENTIC MEXICAN TASTE in red, uppercase letters surrounded by white. All of this is on a red background.