The mark consists of The logo features the brand name effortlessly ALEXIS. in a stylish and modern design. The word effortlessly is written in an elegant, cursive script that conveys a sense of grace and fluidity. The letters are closely connected, and the long, flowing tail of the y adds a touch of sophistication and continuity. Below and to the right of effortlessly, the word ALEXIS. is presented in uppercase, using a clean, sans-serif font that contrasts with the cursive script above. The spacing between the letters of ALEXIS. is slightly extended, creating a balanced and contemporary look. The period at the end adds a sense of completeness and emphasis to the name. The combination of the flowing cursive script with the modern, uppercase font creates a harmonious balance, representing both elegance and simplicity. This logo design effectively captures the essence of a brand that values effortless style and modern sophistication..