Design and development of computer hardware and software; software as a service (SAAS) services featuring software for advertising; providing temporary use of online non-downloadable software for advertising; software as a service (SAAS) services featuring software for users to manage, create, customize, edit, run, and analyze their advertising, marketing, and promotion campaigns; software as a service (SAAS) services featuring software for users to view and analyze metrics regarding advertising, marketing, and promotion campaigns; software as a service (SAAS) services featuring software for users to target advertising, marketing, and promotion campaigns toward specific customers and customer segments; software as a service (SAAS) services featuring software for monitoring and analyzing advertising click through rate (CTR) and conversion rate (CVR) for improving advertising strategies; software as a service (SAAS) services featuring software for advertising campaign optimization; software as a service (SAAS) services featuring software for monitoring and analyzing advertisement traffic; software as a service (SAAS) services featuring software for use in advertising, analyzing advertising interactions, analyzing advertising response and effectiveness, and providing advertising recommendations