The mark consists of At the top of the mark are the words "Little Peety" in large red stylized letters. Below that are the words "to the" in very small black stylized letters. To the right of that is the word, "Rescue!" in medium sized black stylized letters. Below that is an anthropomorphic fixed-eye pulley with a red shell and a grey ring. Below that are the words "What's your special gift" in medium sized black stylized letters with the word "your" underlined in red.