The mark consists of a rust orange and tan squirrel with dark brown and white sunglasses standing with his hands on his hips and his leg up on a mountain of trail mix. The trail mix contains brown pretzels, brown peanuts, tan cashews, tan peanut butter chips, tan pretzels, brown honey sesame sticks, blue circle candies, red circle candies, yellow circle candies, and green circle candies. Under the image are the words "BIG TIMMY'S" in blue with a dark brown shadow and "TRAIL TREAT" in rust orange with two horizontal dark brown lines on either side.