Custom manufacture of hats; Custom manufacture of hats, specifically shaping and molding hats, including Western hats and trucker hats; Custom manufacture of hats, specifically applying customer-selected patches, decorations, and trinkets to hats, including Western hats and trucker hats; Custom hat alteration, specifically applying customer-selected patches, decorations, and trinkets to hats; Custom hat alteration, specifically applying customer-selected patches, decorations, bands, ribbons, scarves, bandanas, charms, cards, pins, dried florals and other trinkets to hats; Custom apparel alteration, specifically applying customer-selected patches, decorations, and trinkets to hats and other apparel; Custom imprinting of hats with decorative designs; Custom imprinting of hats with messages; Custom imprinting of hats with brands; Branding and burning of hats with logos, emblems, and designs, specifically burning or stamping logos, emblems, and designs onto hats using a hot iron or other tool.