The mark consists of a unitary combination of the words WATCH WEEK with a fanciful representation of the hour and minute hands of a timepiece, in which the top half of the letter "A" in "WATCH" is formed by the vertex of the minute and hour hands intersecting at the top of the "A," with the hour hand extending from the vertex downward to the left at an approximately 45 degree angle, and the minute hand extending from the vertex downward to the right at an approximately 45 degree angle. The hour hand intersects and forms part of the bottom right portion of the letter "W" in "WATCH" and extends slightly above and to the left of the "W" in "WEEK," which is positioned centered below the word "WATCH." The minute hand intersects and forms part of the bottom portion of the letter "T" in "WATCH", continuing and intersecting with and extending through the second letter "E" in "WEEK" below, and further continuing and extending to intersect with and form the bottom left portion of the letter "K" in "WEEK," and continuing and extending on to the bottom right corner of the mark. The words "ASPEN CO." appear in smaller font centered below the word "WEEK".