Platform as a service (PAAS) featuring computer software platforms for use in publishing, editing modifying, deleting organizing, and maintaining multimedia files, including video, audio, images, and text, as well as coupons, vouchers, and advertisements; Platform as a service (PAAS) featuring computer software platforms for use in the sports, entertainment, and hospitality industries for managing content, menu items, audiences, feature gating, sponsorship assets, commerce, and proximity marketing; Platform as a service (PAAS) featuring computer software platforms for use with integrated third-party products for sending and receiving messages, managing users identities, issuing and managing digital tickets to events, providing information about sports and entertainment events, providing information about features of a facility, namely parking options and maps of the venue, scheduling parking for an event, providing information about public and private transportation providers, scheduling private transportation, and placing wagers on sporting events; Platform as a service (PAAS) featuring computer software platforms for use in providing targeted marketing services employing geofence, proximity, and personalized audience targeting