The mark consists of The mark consists of the sequence of letters "uallen" in a font style where the first three letters "ual" highly resemble or are identical to the last three letters "len" when rotated 180 degrees upside down. The entire mark can be rotated 180 degrees upside down and still read "uallen". The letters "u" and "n" are upside down versions of each other. Likewise, the letters "a" and "e" are also upside down versions of each other. The letter "l" is designed in such a way that not only does it resemble itself when rotated 180 degrees upside down but it is also positioned vertical centered with the other letters to allow the mark to resemble the original mark when rotated 180 degrees upside down. All the letters used in the mark are lower case.