The mark consists of stylized form of a composite word LatiNOS making up the primary element and a Spanish phrase "VUELVE A LO TUYO" appearing underneath the primary element as the secondary element. The first character of the primary element, L, as well as the last three characters, N, O and S are in upper case, while the characters a, t and i are in lower case. The character O is stylized in a form that is similar to a speech bubble, and has three dots arranged horizontally (like an ellipsis). The characters L, a, t and i are of one color or gradient, while the characters N, O and S are divided into four horizontal sections, each of which can accommodate different colors or gradients. The secondary element is made up of all upper case characters. The mark also contains a horizontal line or dash starting from a location that is immediately to the right of the lower part of the "speech bubble" (discussed earlier) running to the right side vertical boundary of the mark.