The mark consists of Color of the mark is black. The font represent a wave. Flower positioned on the left top of the letter H represents Hawaiian flora and hula dancers. The letter A in the word Hula is in the form of a musical note. A Shaka sign represents the letter "V" in the word Vibes. The Shaka sign is a Hawaiian gesture symbol of Aloha and local culture. The Shaka sign is made by curling the three middle fingers while extending the thumb and baby finger. The entire mark is circular to represent the top of a drum..