Market research services, namely, monitoring, collecting, aggregating, analyzing and reporting on interactions between consumers or businesspersons and companies; advertising, marketing and sales engagement consulting services regarding business communication and message analytics; business analysis of past behavior, predicting audience segment, analyzing the customer journey, buying experience, and assessing conversion probabilities; predictive analytics for marketing, sales, or customer service, namely, application of statistical algorithms and machine learning techniques to data sets to identify possible future outcomes from conversations.