data processing; business consulting services; customer relationship management; business intermediary services relating to matching third party service providers with customers; business management and consulting services for the data industry, namely, providing industry expertise and partnerships with cloud providers, data providers, service providers, and technology providers; outsource service provider in the field of data processing, computerized database management, database business analytics; promoting the sale of services of others by means of incentive reward programs; maintaining a registry of certified cloud providers, data providers, service providers, technology providers, and technology integrations; commercial assistance relating to system implementation and system integration; providing assessments and tests to determine professional skills in the fields of cloud management, data warehouse platform, database analytics, data management, data mining, data sharing, data exchange, data migration, data integration and database administration; administration of customer loyalty programs which provide customer loyalty awards, access to customer loyalty events, presentations and conferences, customer loyalty promotions, and customer loyalty incentives in the nature of access to product teams, training courses and certification programs, merchandise, and access to events and communication channels for sharing expertise and knowledge with other customers through presentations in person, online and virtually, through blogs, and through virtual communities in the field of data cloud management, data conversion, data warehousing, data analytics, data mining, data storage, secure data sharing and the use and operation of data platforms; advertising, marketing, and promotional services; business administration of customer loyalty programs which provide awards, access to events, presentations and conferences, and promotional gifts; administration of a customer loyalty program which provides incentive awards, access to events, presentations and conferences, and promotional gift incentives for sharing expertise and knowledge with other customers through in person presentations, online, virtually, blogs, and through virtual communities that feature information and educational programs in the fields of cloud applications, cloud infrastructure, cloud management, data warehousing, data processing, data storage, data capture, data collection, data analytics, database analytics, data management, data mining, data sharing, data exchange, data migration, data integration, data platforms, data warehouse platforms, and database administration; advertising, marketing and promotional services in connection with data processing, data storage, data capture, data collection, data warehousing, data management, data mining, database analytics, secure data sharing and cloud management services.