Software as a Service (SaaS) and Platform as a Service (PaaS), all featuring software for enabling and facilitating aggregation of guest data, namely, data about the usage of a virtual or physical retailer or restaurant's mobile application software by the retailer or restaurant guests; Platform as a service (PaaS) and Software as a Service (SaaS), all featuring software for creating guest segments and creating and sending marketing communications in connection with virtual and physical retailer and restaurant services; Providing temporary use of online non-downloadable computer software for use in analyzing marketing communications and guest information in connection with retailer and restaurant marketing, sales, promotion, and other marketing activities; Providing temporary use of online non-downloadable software for guest segmentation and marketing optimization for virtual and physical retailers and restaurants; Providing temporary use of online non-downloadable computer software for customer relationship management (CRM), automating electronic mail, and for conducting SMS marketing campaigns; Platform as a service (PaaS) and Software as a Service (SaaS), all featuring software in connection with retailer and restaurant services for enabling guests to join a waitlist or book a reservation; providing temporary use of online non-downloadable computer software for use in seating tables, switching staff shifts, rotating servers, managing the queue of pickup and curbside online orders, and communicating with restaurant guests; Platform as a Service (PaaS) and Software as a Service (SaaS), all featuring software for enabling and facilitating aggregation of store and restaurant guest reviews and direct surveys, including third-party reviews, annotation of guest reviews and direct surveys, contextualization of guest reviews and direct surveys, and replying to guest feedback; Providing temporary use of online non-downloadable software that collects and aggregates retailer and restaurant guest reviews and direct surveys, provides for analysis and annotation of the guest reviews and direct surveys, and provides for tracking, reporting, and responding to the guest reviews; Platform as a Service (PaaS) and Software as a Service (SaaS), all featuring software to manage local listings for restaurants and featuring a dashboard to automatically push up-to-date restaurant information such as hours, phone numbers and direct ordering links to content published on the world wide web