The mark consists of the literal element "f" in lower case lettering, with a curved top bar and dot at the end of the bottom bar, followed by a lowercase "i" which shares the same dot as the bottom bar in the "f" for the top. The mark then continues in cursive writing, curving to the right into the literal element "m" containing a larger similar dot for the middle bottom curve of the letter. Above the far top right curve of the literal element "m" is a horizontal heart facing left which sits just above the crux of where the literal element "m" curves into the literal element "c" with a large circle coming out of the far right top of the "c" in an "o" shape.