The mark consists of The mark consists of the made-up word "SEEiBLE" and various design elements surrounding that word. The word "SEEiBLE" appears in block-letter font and all-capital letters, except for the letter "i." The letter "S" is designed in part to look like a dollar sign and has two small rectangles affixed to the top and bottom of the "S." There is a thin line underneath the word "SEEiBLE" that runs the full length of the word. Above the word "SEEiBLE," in place of the dot on the "i," there is a stylized design of an eye. The eye is round, with an iris and a pupil inside, and a small white circle slightly above the black pupil to make it appear shiny. The eye design slightly covers the top right corner of the second "E" and the top left corner of the "B." To the left and right of the eye design (but not touching it) are two thin lines running from either side to the outer edge of the design.