The mark consists of a circular border with the word "Craftwell" appearing inside the top of the circular shape, and the word "Cocktails" appearing inside the bottom of the circular shape. Inside the circle and between the words appears a symmetrical image based around an inverted triangle with a line descending vertically from the vertex of the triangle; the inside of the triangle contains three trees; the upper base of the triangle is broken by three mountain peaks rising out of the interior of the triangle; behind the mountain peaks is a semi-circle intersected with three horizontal lines, with the semicircle and two of the lines being partially obscured by the mountain peaks.