The mark consists of the profile of a dog's head and upper chest facing to the right. The dog has his nose raised into the air with his mouth open and his tongue partially out. Behind the dog are two mountain peaks on a grass/tree horizon line with a small cluster of taller trees on the right side of the mark. Above the dog's head are the words, "GO FAR", written along a horizontal line just above the dog's head. The design and literal elements are enclosed in a badge style shape with straight edges (a three-sided square style shape with the 4th side, the bottom, being two lines that meet in the middle in a point, like the top of a triangle, pointed downward).