The mark consists of The circular logo encapsulates a stylized, organic motif reminiscent of swirling patterns that could represent flames, waves, or leaves, suggestive of natural movement or growth. The artwork within the circle is intricately lined, adding to its handcrafted aesthetic. At the center of the circular motif is a clear space where the brand name "PUMAROSA" is prominently displayed in uppercase letters with a bold, sans-serif font that ensures legibility. Below the brand name, in a smaller, uppercase, serif typeface that provides a classic contrast, reads the tagline "HAND POURED CANDLES". This additional text is centered and spans approximately the same width as the brand name above it, maintaining a balanced hierarchy within the logo.