Retail store services and on-line retail store services featuring a wide variety of consumer goods; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers for the purpose of promoting and rewarding loyalty of retail customers; providing incentive award programs to frequent retail customers for the purpose of promoting and rewarding loyalty through the distribution of awards and discounts; membership club services in the nature of providing discounts to members in the field of retail services; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of clothing, footwear, headwear, home decor, general house wares, clothing and hair accessories, jewelry and handbags and gifts consisting of the aforementioned goods; arranging and conducting incentive reward programs to promote the sale of clothing, footwear, headwear, home decor, general house wares, clothing and hair accessories, jewelry, and handbags and gifts consisting of the aforementioned goods