Software as a service (SaaS) services featuring software for use in providing a virtual assistant that uses artificial intelligence to enhance access to information and services on a technology platform and website; virtual assistant services, namely, application service provider (ASP) featuring software using artificial intelligence to enhance access to information and services on a technology platform and website; software as a service (SaaS) services featuring artificial intelligence software for providing information, customer support, and assistance navigating a website based on artificial intelligence; providing a website featuring artificial intelligence technology that enables users to use a virtual assistant to access information on goods and services