Business training in the field of personal improvement by creating new habits to increase a person's ability to improve by providing a model to help the brain follow through with desired modifications; Education services, namely, providing online cognitive assessments and training programs that help identify cognitive strengths and weaknesses of an individual; Education services, namely, providing coaching in the field of self and personal improvement by creating new habits to increase a person's mental fitness by providing a model to help the brain follow through with desired life modifications; Educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction in the field of habit creation and brain maximization and distribution of educational materials in connection therewith; Educational and entertainment services, namely, providing motivational and educational speakers in the field of self- and personal improvement; Personal coaching services in the field of helping a person increase their self-awareness and personal development by creating new habits provided via in person