The mark consists of the words SUPER, italicized and in red, above the slightly larger word "DRY", italicized, in red, and in quotation marks, above the stylized word ASAHI, in black. The English translation of "ASAHI" is "rising sun". Below the word ASAHI is a line of Japanese characters in red that transliterate to "SUPA DORAI" and translate to SUPER DRY in English. Below this is a line of Japanese characters in black that transliterate to "NAMA JOKKI KAN". This coined Japanese phrase has no clear translation, but "NAMA" translates to "live, raw, unpasteurized, draft", "JOKKI" translates to "beer mug, jug", and "KAN" translates to "can". All these words are against a background that is comprised of an upper diagonal portion of yellow, gold, and white that appears to be beer carbonation and foam and a lower diagonal portion of solid silver.