The mark consists of The mark consists of the stylized wording "GOODLAND" where the letters are capitalized and connected. The first part, "GOOD," is slightly elevated in relation to the second part, "LAND." The lettering is in a bold serif font with shadowing effects that give a three-dimensional appearance. There are no design elements other than the stylized letters, and no colors are claimed as a feature of the mark; it is presented in a single color, which appears to be dark blue, against a white background. The shadow effect is primarily located on the lower right side of the letters, suggesting a light source from the upper left side..