Online advertising on a computer network; Advertising services, namely, promoting the goods and services of others; Business administration of a consumer incentive program that provides consumers with the ability to earn, exchange and redeem digital assets and tokens for goods and services; Administration of consumer rewards programs which provides users the ability to earn and redeem digital assets and other rewards; Promoting the goods and services of others by means of an incentive awards program, whereby digital assets are earned or awarded to members which can then be transferred or redeemed for various goods at an online store; Provision, organization and administration of an incentive award programs, namely, managing and tracking the transfer and redemption of digital assets that are earned or awarded to members