Software as a service (SAAS) featuring software for Client-side or Server-side tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing, monitoring, auditing, governing and sharing a wide variety of data and information in the field of digital and online advertising, marketing, and analytics, namely, analytics for the measurement, collection, analysis, and reporting of Internet data, from various sources through a single interface; Software as a service (SAAS) services featuring software for tracking website and Mobile Applications activity and for managing and monitoring the performance and effectiveness of websites, or mobile apps online advertising and online marketing campaigns