Hosting an on-line website related to personal strength and fitness information and coaching; Providing temporary use of online non-downloadable software for use in providing and accessing personal strength and fitness training instruction and coaching resources; Providing temporary use of online non-downloadable software for accessing and participating in online forums and communities of fitness and weightlifting enthusiasts; providing temporary use of online non-downloadable connectivity software for connecting users to coaches and instructors; Providing temporary use of on-line non-downloadable software for creating customized athletic training plans; Platform as a service (PAAS) featuring computer a software platform that allow users to connect with coaches, trainers, and instructors in the fields of personal strength and fitness.