The mark consists of stylized text that spells out "TOYBETA". The text is in all uppercase letters, with "TOY" and "BETA" on the same horizontal line. The font appears playful and informal, with irregularities in stroke width and alignment to convey a sense of fun and creativity. The letters are in a bold shade of blue with lighter blue highlights, creating a sense of depth and a 3D effect. The letters also have a sketch-like, scribbled texture throughout, which adds to the casual and dynamic feel of the logo. There are slight variations in the tone of blue, giving the impression that the text may have been hand-painted or drawn with markers. Shadows and lighter blue strokes suggest lighting coming from the upper left, contributing to the three-dimensional look. There are no additional graphical elements or embellishments outside of the lettering.