Platform as a service (PAAS) featuring computer software platforms for advertising and marketing services for others, specifically software that connects advertisers, brands, donors, and fans with athletes to establish sponsorship and endorsement opportunities and to facilitate the creation and distribution of content in the form of photography, videography, live chats, and shared-screen experiences by the athletes; Software as a service (SAAS) services featuring software for student-athletes to engage in a marketplace to monetize their name, image, and likeness