The mark consists of a white background with an open book at the left end with a light green cover and pages represented in white and navy viewed from the perspective of looking at the spine; the words "We Serve PUBLISHING" appear in navy blue in the top half of the mark, to the right of the open book; a horizontal light green line runs through the center of the mark from the book to the right-hand edge; below the horizontal line the words "A Tennessee Baptist Mission Board Ministry appear in navy blue".