The mark consists of the words THE WATER ICE in dark mint, fading to mint, and outlined in black appearing over a cartoon ice cube in mint and light mint with a black outline. The cartoon ice cube has a human face, legs, feet wearing yellow, rose, mint and dark mint colored boots, and arms holding a cup in one hand and a yellow and rose scoop in the other hand. The frozen dessert in the cartoon ice cube's cup and scoop is yellow, violet, and rose. The cartoon ice cube appears over the word SHOPPE in dark mint fading to mint with a black outline, and the entire image appears over a gradient background consisting of the colors dark blue, blue, dark mint, mint, and light mint.