Administration of a customer loyalty program which provides a monthly subscription to get credits and discounts on the rental of yards and land to be used as a dog park; Arranging and conducting incentive reward programs to promote the sale of a monthly subscription program that provides credits and discounts for the rental of yards and land to be used as a dog park; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services