The mark consists of a circular outline, in the color black, with two half circles inside of it containing artwork - black and white snowy mountains and blue sky in the top half-circle, and a commercial fishing vessel in the color black on a blue ocean with waves and with an orange sky in the bottom half-circle. The background of the logo is in a dark grey color and the words Fresh, Big Alaska, and Seafood are depicted in white on the top, middle, and bottom areas, respectively. At a distance, the outline of the artwork looks like a street sign/subway representation.