The mark consists of The letters "I" & "D" on the lightbulb are used as Eyes representing the abbreviation of the brands name "Inspired Dream More". The symbol "Shhh" is the Mouth of the lightbulb representing the brands slogan "Silencing the talk, use more thought". The Eyebrows are in a position of 1 up and 1 down, an expression or look an individual gives when "thinking heavily" or "thought processing". Above the lightbulb are light rays. Which symbolizes that the light is "on" and actively in use. There are "7" light rays specifically above the lightbulb because in numerology, the number 7 is often considered to be a symbol of mystery, knowledge and intuition. People affiliated with the number seven are believed to be insightful, intuitive, intellectual, and wise. The number 7 has creative energy because of its association with the Biblical story of "creation". The Neck of the lightbulb is the Edison screw base. Which has a unique spiral design mimicking the energy flow of a humans Chakra . The energy from a Chakra radiates outward through an expanding spiral. Each Chakra is in its optimum state when it is spinning clockwise..