The mark consists of The bottom of the mark shows a blue flower pot with a black outline that is enveloping a pair of cupped hands holding an open book from which emerges a fully leafy tree of 68 partially or completely visible leaves. Each leaf hanging on the tree is edged in black with a single black vein in its middle. The hands are a beige color and the book cover is brown in color with white pages. The front and back covers of the book show a white square suggesting copy pertaining to the content of the book. The grey trunk of the tree shows a smiley face with bulgy eyes just above the book image. The branches of the tree are also grey in color. Among the leafy branches on the tree staring from the bottom moving upward and from left to right are the following objects: a blue sedan automobile in a profile facing left with four windows with two black tires showing; a brown work shoe with black laces; a yellow idea light bulb with a smiley face surrounded by yellow light; a black SLR camera on a black tripod; a red and two-tone blue striped hot air balloon; a coiled red snake with three blue markings and two blue eyes; a yellow construction hard hat; a black graduation cap; an open grey laptop computer; a two-toned sailboat with blue and red sails sitting on the water displayed on a half-moon blue sky background; the center of tree is occupied by 10 greyish black colored mountains, four of which are snow-capped, and under which is a yellow single-engine airplane in a profile facing right with one window and a small airplane logo behind that window visible; directly above the airplane are five green fruit of various sizes. The type size is 69 point and the type style is Charcuterie Flared. The words, "Nurturing Your Niche" are depicted as being initial letter caps, and are arranged in an arc above the leafy tree. The mark is presented on a light blue background..