Providing online non-downloadable software for use in facilitating mobile marketing campaigns and informational and transactional messaging including SMS, text messaging and electronic messages; providing online non-downloadable software for use in electronically disseminating advertising and transactional information for others via mobile devices; providing an online non-downloadable software platform for facilitating the marketing of the goods and/or services of others, with said software platform being used for SMS and text message and electronic message marketing, informational and transactional messaging, data analysis, customization of communications, and integration with other applications and data sources