The mark consists of the wording "BLUET B" written in a stylized font which has written underneath the wording "BABY - KIDS" written in a white stylized font. Each letter of the wording "BLUET B" has a different color as follows: the first "B" is yellow, "L" is light blue, "U" is light green, "E" is pink, "T" is white and the last "B" is light blue. The word "BLUET" and the following letter "B" is separated by a small yellow star. On the right-hand side of the last "B" letter there is a white design of a baby-like figure holding a wand that emits 4 different colored stars on his right-hand side. All of the above is placed on a dark blue background.".