The mark consists of two concentric circles, the words CLUCK & CRISPY CHICKEN shown in upper case plain font and arranged in a circle and centered in the space between the concentric circles; the words CLUCK & CRISPY centered about the top two thirds of the space between the circles and the word CHICKEN arranged along the same circular line and centered at the bottom of the space; a stylized graphic of a chicken's head appears in the inner circle, the chicken having a heart-shaped comb, and wearing black half-circle eyeglasses positioned halfway below round eyes, an inverted egg-shaped outline depicting a nose; an outline of a bandana neckerchief extends across the chicken's face below its nose.